New Website Launch – Boat Outfitters

by boat3545 on March 7, 2013

Boat Outfitters

We have launched a brand new website design.

After listening to the needs of our customers we have redesigned our website to make it easier to navigate and find our products in our always growing catalog. Our new website design features easier navigation, better functionality and a more streamlined product category search. As our website and product catalog continues to grow it was becoming more difficult to arrange products for our customers to easily find. We knew we had to improve our navigation and product search attributes for a more in depth search result.

The website was redesigned to offer additional search attributes such as by manufacturer, color, size and price. The new design also adds all of our categories to the top navigation menu with a more organized drop down menu. Once you select the category you want the products within that category will be displayed along with a left column of “Refined Search Results”. This left column of search options will make searching for your desired product choices much easier. Each item will also have expanded descriptions, color choices (as needed), instructions and technical information. In addition, each item has a separate tab for “Product Questions” along with a product “Review” tab. We encourage all customers to provide an honest review of each product they purchase.

Our main product categories include:

Hardware: Here you will find boat latches, boat hinges, door handles, grab bars, and misc. hardware just to name a few.

Accessories: Our accessories include boat drink holders, boat swim platforms, display mounts, boat tables and a variety of unique boating and electronic accessories.

Maintenance: Our maintenance category includes King Starboard products, marine plastics, fasteners, marine lumber and maintenance supplies

Storage: This is one of our flagship categories. Here you will find our built in storage units, specialty storage units, accessory holders, and tool holders.

Fishing: Our fishing section includes our lineup of rod holders including the all new truck rod holder. We also feature our tackle storage solutions, outriggers and leaning posts.

Boat Parts: In this category you will find our boat glove boxes, boat doors, swim platforms, and ski locker lids to name a few.

Custom Work: This is our specialty you will not find anywhere. Our easy to order custom work includes custom boat doors, custom tackle units, and custom size to order King Starboard marine plastics.

Shop by Brand: Here you search for our quality name brands such as Teak Isle, Sea Sucker, Tackle Webs, and Taco Metals to name a few.

These categories then have drop down menus for a list of sub category products. This navigation will make finding products on our main website much easier. While the site has been completely redesigned our check out process remains the same. We have such an easy check out system we did not feel the need to make any changes.

Designed with the user in mind we have insured a design that is compatible with today’s modern browsers as well as all mobile, smart phone and tablet devices. With so many search options available it was important to let customers search from all types of devices including mobile searches. SEO services have been provided by Organic Marketing Services.

The redesigned website and product catalog means customers will benefit from easier navigation, in depth search query results and richer content. Social sharing will be a breeze. You can follow Boat Outfitters on Facebook, Twitter and Google +. You can also keep up with our latest news and products by signing up to our newsletter and follow our blog with the latest RSS feed.

We are committed to providing our customers the best online shopping experience possible. Whether you are looking for a hard to find OEM part, a lost boat key, a custom tackle center or cut to fit marine board, Boat Outfitters has you covered. Don’t forget to check out our all new truck rod holder, what an awesome product!

Check out the new website and let us know what you think by commenting below. We want to hear from you.

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